Reach for a Higher Standard

We create consciously-sourced, powerful skincare products that are cruelty-free, natural and 100% halal-friendly. We are a local, Malaysian brand whose aim is to make you shine. We believe skincare isn’t about fixing your flaws, it’s about putting you in the spotlight. We are proud to stand for inclusivity and diversity. We value you, we stand with you, and we celebrate you regardless of your age, gender, sexuality, skin tone and skin condition.